Scores, routes, and qualifies inbound leads against ICP rules.
Activation complexity
Low
Time to activate
7-10 days
Volume share
90% of role volume
Impact range
15-30% sales time allocation lift
Inherited pricing
€0.40 – €1.20 per lead processed
This capability shares the Sales Development Representative's metered unit. A lead processed is counted once at the role level regardless of which capability handled it. Adding this capability to an active deployment does not change the per-action price.
What this capability handles
Inbound Lead Qualification runs the always-on filter. Every form-submit goes through ICP fit, enrichment, and routing — with clear rationale logged back to the lead record.
Workflow summary
Captures lead, applies ICP rules, enriches, decides path.
Stages
Decision logic
Uses fit rules and available context to recommend route, urgency, and next action.
Systems and data
{CRM,forms,"enrichment tools"}
{"company size",role,source,"form fields","ICP rules"}
Exceptions & human handoff
High-potential but incomplete leads route to manual review.
ICP-ambiguous, enrichment mismatch, or strategic-tier flag.
Readiness
ICP defined, CRM access, enrichment provider contracted.
Owner on client side · Head of Sales
Impact contribution
60-75% of qualification-speed improvement flows through this capability.
Primary KPI · Qualified lead rate · 15-30% sales time allocation lift
The chat opens with Sales Development Representative and Inbound Lead Qualification pre-selected. You can add other capabilities during the conversation.