Unit cost
€0.40 – €1.20 per lead processed
Methodology v1.0. Counted once per lead processed regardless of which capability handled it.
Qualify inbound leads and demo requests against ICP rules, route them with context, and protect the best opportunities.
Scoped like an SDR hire, priced per lead processed — not per seat, not per conversation.
Response time
sub-minute on qualification
Accuracy target
88-95%
Escalation cap
under 30 minutes on strategic flags
Priced per business action
Range reflects variance in enrichment calls, ICP rule complexity, and enrichment-provider costs.
Unit cost
€0.40 – €1.20 per lead processed
Methodology v1.0. Counted once per lead processed regardless of which capability handled it.
Human-equivalent reference
Sales Development Representative
EU mid-market
Benchmarked against EU mid-market SDR roles. Fully loaded includes base + OTE-average variable, benefits, sales tooling, ramp period, and management overhead.
Live calculator
Demo projection · Methodology v1.0
Capabilities
Activate the capabilities that match your largest repetitive categories. Start with the default set; expand as you prove each one. Metered unit is the role's — adding capabilities never changes the per-action price.
Scores, routes, and qualifies inbound leads against ICP rules.
Read the capability
Filters demo requests against ICP and buying signals so rep time is spent where it matters.
Read the capability
Prospect research feeding personalized outbound drafts.
Read the capability
Scenarios
Three business shapes we see most often. Costs are computed from €0.40 – €1.20 per lead processed and a fully-loaded Sales Development Representative benchmark.
Scenario 1 · SaaS · 80-250
1,200 leads processed / month
Starting capabilities
Situation
A 180-person SaaS company gets 1,200 inbound leads a month across content downloads, free trials, and demo requests. Rep time is split unevenly — best reps end up on low-fit demos while marketing-qualified inbounds wait for response.
Agent fit
SDR Agent activates qualification + demo routing. Every inbound gets ICP-scored within a minute, routed to the right rep band, and rep calendar quality improves visibly.
Outcome
Expected outcomes: 15-30% better rep time allocation, sub-minute qualification, qualified-demo rate up, low-fit demo count down. Pipeline quality holds while volume grows.
Qualification speed
sub-minute
Qualified lead rate
Stable at or above baseline
Rep time allocation lift
15-30%
Demo calendar quality
15-30% better
Weekly maintenance
1-3 hours
How it works
Workflow summary
Captures lead, applies ICP fit rules, enriches, decides route and urgency, hands off to the right rep or nurture path.
Exceptions
High-potential but incomplete leads route to manual review rather than rejection.
When humans step in
Humans step in on borderline strategic fits, enterprise-tier inbounds, and ambiguous enrichment.
Connected systems
Agent operates inside your CRM, form platform, and enrichment provider. Writes qualification rationale and routing decision back to the lead record.
Data inputs
Lead form fields, enrichment data (company size, role, industry), ICP rules, routing bands. Writes qualification rationale back to CRM.
Decision logic
Uses fit rules and enrichment context to decide route, urgency, and next action.
Readiness
Defined ICP, approved routing bands, CRM write access.
Integrations
No new systems to learn. The role connects to the platforms your team already uses.
What "working" looks like
Qualification speed inside target
sub-minute
Median time from form submit to routing decision.
Source · Agent execution log
Rep acceptance rate stable
at or above pre-deployment baseline
Share of routed leads accepted by reps without re-routing.
Source · CRM reporting
No pipeline-quality degradation
at or above pre-deployment baseline
Qualified-to-opportunity rate stays at or above baseline.
Source · CRM reporting
Governance & compliance
AI Act posture
Subject to transparency obligations: clear AI disclosure to end users where the agent interacts directly.
GDPR legal basis
Legitimate interest
DPIA
Not required for this role's scope.
Questions we get
An AI role priced per lead processed. It qualifies inbound leads against ICP, enriches them, and routes to the right rep or nurture path. Same scope as a human SDR, priced per action.
Pure usage: EUR 0.40-1.20 per lead processed. One-time launch fee covers ICP capture, CRM integration, and routing rules.
No. It protects their time. Reps still own discovery, demos, and deals. The agent handles the predictable qualification layer and flags strategic edge cases for rep review.
HubSpot and Salesforce as primary. Others possible on request.
Typical 14 days. Faster with a mature ICP definition and clean CRM; slower if ICP needs to be reshaped.
Every qualification decision is logged with rationale. Borderline strategic cases route to humans. Limited-risk posture under the EU AI Act.
Chat opens with your role context already loaded. Scope a launch set of capabilities, review integrations, and get a timeline in one conversation.