Drafts and schedules social posts from the approved content library.
Activation complexity
Low
Time to activate
7-10 days
Volume share
30-40% of role volume
Impact range
Above 95%
Inherited pricing
€0.80 – €3.00 per campaign or signal actioned
This capability shares the Lifecycle Marketing Specialist's metered unit. A campaign or signal actioned is counted once at the role level regardless of which capability handled it. Adding this capability to an active deployment does not change the per-action price.
What this capability handles
Social Scheduling pulls approved content, drafts channel-native posts, and schedules to cadence — with tagging, asset rights, and post-window discipline enforced.
Workflow summary
Pulls asset, drafts post, schedules, tags, logs.
Stages
Decision logic
Uses channel rules, cadence targets, and rights policy to schedule posts that fit each platform.
Systems and data
{"social platform","CMS or doc repo","marketing hub"}
{"content library","channel rules","posting cadence","rights policy"}
Exceptions & human handoff
Rights-restriction or partner-mention flags route to the marketer for review.
Rights-restriction flag, partner-mention concern, or tone-policy deviation.
Readiness
Social library approved, channel rules documented, rights policy current.
Owner on client side · Head of Marketing
Impact contribution
20-30% of role impact is social cadence held without drift.
Primary KPI · Social cadence adherence · Above 95%
The chat opens with Lifecycle Marketing Specialist and Social Scheduling pre-selected. You can add other capabilities during the conversation.