Turns one asset into multi-channel variants — social, email, ad.
Activation complexity
Low
Time to activate
7-10 days
Volume share
30-40% of role volume
Impact range
4-6 variants per asset
Inherited pricing
€1.00 – €6.00 per content asset actioned
This capability shares the Content Marketing Specialist's metered unit. A content asset actioned is counted once at the role level regardless of which capability handled it. Adding this capability to an active deployment does not change the per-action price.
What this capability handles
Content Repurposing takes an approved long-form asset and produces the downstream pack — social posts, email copy, ad variants, newsletter blurbs — in the brand voice with attribution trails.
Workflow summary
Reads source asset, maps channel rules, drafts variants, logs provenance.
Stages
Decision logic
Uses channel rules and voice guide to produce variants that read native to each channel.
Systems and data
{"CMS or doc repo","marketing hub","social platform"}
{"source asset","channel rules","voice guide","prior variants"}
Exceptions & human handoff
Voice-deviation flags or channel-sensitive claims route to the editor for review.
Voice deviation, channel-sensitive claim, or rights-restriction flag.
Readiness
Channel rules documented, voice guide loaded, social library approval flow agreed.
Owner on client side · Head of Marketing
Impact contribution
25-35% of role impact is repurposing coverage running consistently.
Primary KPI · Repurposing coverage per asset · 4-6 variants per asset
The chat opens with Content Marketing Specialist and Content Repurposing pre-selected. You can add other capabilities during the conversation.